Highly-tweeted articles are 11 times more likely to be cited than less tweeted articles, Ourania Preventza (Division of Cardiothoracic Surgery, Baylor College of Medicine, Houston, USA) told delegates at the 56th Annual Meeting of The Society of Thoracic Surgeons (STS 2020; 26–29 January, New Orleans, USA). Highlighting the potential power of promoting research through Twitter, Preventza was taking part in a session entitled ‘The Editor’s Pick—Top Papers and Why’, designed to provide attendees with insights and editors’ perspectives about producing a top manuscript for The Annals of Thoracic Surgery, the official journal of the STS.
Preventza provided insights into how social media can increase an article’s audience and impact. Facebook, Twitter or Linkedin, as well as more research-oriented platforms, such as Research Gate, Nature Network and Graduate Junction, can enable quick feedback, increase visibility and encourage connections with researchers who have similar interests, Preventza noted. She added that tweets can predict highly-cited articles within three days of publication. However, she advised that social media be used with caution, and that physicians consider “what does your social media say about you?”.
Other presentations during the session included Mario Gaudino (Weill Cornell Medicine, New York, USA) on “When not to do a meta-analysis”, Tara Karamlou, (Cleveland Clinic, Cleveland, USA) on the essential skills and resources for high impact outcomes research, and G Alexander Patterson (Washington University, St Louis, USA, and editor in chief of the Annals of Thoracic Surgery on the impact of continuing medical education.