Philips launches “first of its kind” on-demand ultrasound service


 Philips has today announced the launch of “Ultrasound on Demand” in the UK, which it claims is the world’s first on-demand ultrasound solution. The system aims to provide clinicians with access to the best technology at an affordable monthly fee, offering extensive functionality as well as meeting the ever-changing needs of busy hospital departments. It is designed to offer clinicians a range of hi-spec ultrasound packages that are charged for when used, it means that clinicians can personalise the service that they need now and in years to come as demand and patient throughput changes. 

According to a company press release, given its ultimate flexibility, with more than 50 options, Ultrasound on Demand will also enable clinicians to access a host of advanced facilities such as 3D transoesophageal echo—previously, clinicians were limited by the restrictions of necessary upfront investment costs.

The press release reports that Ultrasound on Demand’s adaptable approach provides clinicians with the ability to explore new imaging options and future-proof their services, by letting them upgrade and alter their systems without locking in capital expenditure budgets as additional functionality is only charged when used. This flexibility not only removes obstacles to more advanced and specialised treatments, it encourages clinicians to push clinical barriers further.

Katie Taylor, group director of Imaging & Cardiology at BMI Healthcare, says: “We see Ultrasound on Demand as a significant innovation,” said “It provides the opportunity to test clinical applications that a site may not have used before such as elastography, using advanced software, or abdominal scanning using 3D Xmatrix software. It will help us move beyond the conventional use of our systems and consider how, with this wider range of tools, we can increasingly provide specialist services to our patients and grow our expertise. This opens up new possibilities for BMI Healthcare.”

Ultrasound on Demand has been thoroughly tested and modelled to establish the full scope and range of work that it can deliver for clinicians. It is designed with patients and clinicians at its core by providing a system that can be easily altered, and supports clinician’s decisions   with advanced visualisation tools, such as usage and tracking data. With Ultrasound on Demand, clinicians can now monitor equipment use and refine their package accordingly; allowing them to make more informed decisions on the treatments they want to offer.