Royal Philips has announced a new partnership with the World Heart Federation (WHF) to help people better manage their heart health. Aligned with the WHF’s ‘power your life’ campaign, Philips aims to encourage people to take personal responsibility for leading heart-healthy lives and raise awareness about cardiovascular disease.
“Our new partnership with the World Heart Federation is an important element of our commitment to drive prevention of cardiovascular disease, by making clear the risk factors associated with cardiovascular disease and to help people make better choices and develop healthier habits for life,” says Carla Kriwet, business leader of Patient Care and Monitoring Solutions at Philips.
In celebration of World Heart Day, Philips is also launching myheartisunique.com, an educational hub designed to drive awareness of preventing cardiovascular disease through healthy living. The hub will feature expert interviews; questions for patients to ask their cardiologist; information on living with cardiovascular disease including early warning signs; and lifestyle-related content such as exercise tips and heart-healthy recipes.
“Heart health is at the heart of all health. When you look after your heart it means eating and drinking well, exercising, stopping smoking… all the things that make you not only healthier, but also feel good and able to enjoy your life to the fullest,” says Johanna Ralston, chief executive officer, World Heart Federation. “Our partnership with Philips brings a unique perspective given their clinical expertise and insights into consumers. Together we support the World Health Organization’s goal of reducing premature deaths from cardiovascular disease by at least 25% by the year 2025.”
As an extension of its World Heart Day activities, earlier this month Philips celebrated the 20th anniversary of its HeartStart automated external defibrillator, featuring an awareness campaign calling attention to the prevalence of sudden cardiac arrest.